In this episode of Entrepreneur Journeys, I speak with Melody Owen, a mother and entrepreneur who shares her journey of raising her family under Canada’s bilingual education system while building her marketing and writing business, Author Nation.
Melody discusses her passion for market research, and how she helps authors navigate their writing process to publish their work. We also dive into the importance of taking initiative and not waiting for permission, as well as the process of writing a book to level up in your industry.
๐๐ง ๐ญ๐ก๐ข๐ฌ ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐ฐ๐ ๐ญ๐๐ฅ๐ค ๐๐๐จ๐ฎ๐ญ:
โค The importance of A/B testing and experimentation for effective marketing
โค Melodyโs ย journey from teaching English in various countries to entrepreneurship and the creation of Author Nation
โค Writing a book should typically be done after gaining some experience and insights in your industry
โค The five stages of book publishing from Planning to Promoting your published book
โค A deep understanding of your market, will inform a successful marketing campaign
Melody is a world traveler who began her journey at the University of Waterloo, where she studied English and professional writing. After graduation, she taught English in various countries and eventually landed in South America, where she taught at a university before being recruited by Oxford University Press to represent them in Peru, Chile, Ecuador, and Bolivia. Her experiences in education led her to create Author Nation, the culmination of her journey to inspire and support aspiring writers.
Watch the full episode on YouTube: https://youtu.be/xq888HrnoH4
๐๐จ๐ง๐ญ๐๐๐ญ ๐๐ง๐๐จ & ๐๐๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ ๐๐๐ง๐ญ๐ข๐จ๐ง๐๐ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐๐ฉ๐ข๐ฌ๐จ๐๐:
LinkedIn: https://www.linkedin.com/in/melodyowen/
Resource: https://authornationtube.com/free-downloads/
Community: https://authornation.circle.so/c/start-here/ย
๐๐๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ ๐๐๐ง๐ญ๐ข๐จ๐ง๐๐ ๐๐ง ๐๐ก๐ข๐ฌ ๐๐ฌ๐ฉ๐ข๐ฌ๐จ๐๐ ๐
๐ซ๐จ๐ฆ ๐๐จ๐ฎ๐ซ ๐๐จ๐ฌ๐ญ
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๐๐ฌ๐ค ๐๐ ๐ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง
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